#Pootraits

Beginning with a participation film, 48 parenting influencers kicked off the world’s first diaper change portrait gallery. From startled to surprised, influencer content championed real changing time emotions and their Pootraits sparked national parental engagement by sharing their #Pootraits.

Aggregated to a Pootraits landing page, parents’ Pootraits were voted on weekly by the public. Weekly winners received a year’s supply of Triple Dry Diapers (and more).

Hero influencers participated in a satellite media tour to spread Pootraits’ perfectly imperfect message across TV and radio.

At wrap, real Pootraits were amplified through a wheatpasting campaign in NYC and SF – reinforcing the bigger than life belief that real parenting is something to shout about.

Parents across the nation joined together to discuss answering the call of someone else’s duty. Whether they shared their own Pootrait, voted online, or commented diaper duty stories on social, we sparked a conversation surrounding a parenting truth often overlooked.