Blood For Beauty

Lottie London came to us to help launch their new “Love Sucks” collection, which featured seven pieces of makeup based on the teen drama series The Vampire Diaries, towards a new age of make up enthusiasts.

We realized that blood donation rates had dropped across the US with research showing that 85% of 18-24 year-olds not currently donating blood. So we came up with a simple solution. All you have to do if you want to get your hands on the new collection for free is donate some blood and post about it online, thus tapping into young people’s passion for social issue guided by positive action.