The Good Days Daily is our take on your local NYC bodega: serving up our new Daily sun care line alongside your AM cup of Joe, and making it extra easy to make your day a good day.

Located at the corner of Bleecker and Morton streets in New York City, the Good Days Daily Bodega disrupted the daily routines of over 750 New Yorkers who lined up down the block craving a change of pace. The pop-up’s overwhelming popularity and success are a testament to people’s desire for an SPF product that easily adds to their existing routines – and Sun Bum’s Daily 50 SPF line is just the thing to keep them going.

The event included

• Complimentary 1:1 skin and sun care consultations

• Curated guides to NYC from the brand’s Disruption Associate

• Complimentary bagels and coffee

• Takeaway gifts for the public including product samples, scratch-off tickets with discounts, and merch

• Additional merch and product available for purchase, with all proceeds going to nonprofit Laru Beta

• Curated “Disruplist” Spotify playlist for those at home

Guests left the bodega with not only tons of product and goodie bags but a definite shake up to their daily routines.

We were able to leverage the product launch news, activation, and partners to convert impactful, and key-messaging rich coverage of Sun Bum’s new Daily 50 line, the Good Days Daily bodega and the Sun Bum brand.

Despite a rainy day in New York City, people cam to line up outside the bodega all throughout the day resulting in a total 817 foot traffic by the end of the event. Also attended by editors from Glamour, People, Rolling Stone, Marie Claire, Forbes and NY Times, securing a total of 23 pieces of coverage such as SheKnows, HuffPost, and ENews.

To extend the notion of disrupting daily routines, we created different Google Maps with New York City favorite local spots, breaking down into three map themes of community, inspiration and serenity. The total viewership across the three different maps was 10,360!